Founding Executive Director (New Private-Pay Assisted Living) – Brooklyn – DSL The W Group Mgmt

Brooklyn, New York
The W Group Mgmt

Job Title: Executive Director (Private Pay Assisted Living)
Location: Brooklyn, NY
Job Type: Full-Time Exempt (Salary)
Schedule: Leadership role; includes some evenings/weekends as needed (especially during pre-opening/stabilization)

About Us

We’re opening a brand-new private-pay assisted living community in Brooklyn focused on elevated resident experience, hospitality-forward service, and a warm, high-accountability culture. No memory care. We’re looking for an Executive Director to lead the launch, build a high-performing team, and operate a community families are proud to choose.

The Role

The Executive Director is the operator of the building: accountable for overall operations, resident and family experience, team culture, compliance readiness, and financial performance. You will partner closely with Sales/Marketing to drive occupancy and reputation-ensuring the community is always “tour ready,” service standards are consistently high, and move-ins are operationally seamless.

What You’ll Do:

Leadership & Culture

• Partner with the Talent Acquisition team to hire, develop, and retain a high-performing team across departments (resident services, dining, housekeeping, maintenance, activities, admin).

• Set expectations, coach performance, and create a hospitality-driven culture rooted in accountability and respect.

• Lead daily priorities, department head meetings, and cross-functional execution.

Resident & Family Experience

• Own the resident experience end-to-end: service standards, responsiveness, communication, and service recovery.

• Ensure programming, dining, cleanliness, and customer service align with a private-pay expectation.

• Maintain strong relationships with residents/families and resolve concerns quickly and professionally.

Occupancy & Reputation (Sales Partnership)

• Partner with Sales/Marketing on lead management, tour readiness, conversion, and move-in readiness.

• Participate in pipeline reviews, sales huddles, and community events that drive visibility and referrals.

• Build relationships with local referral partners and community stakeholders.

Operations, Compliance & Risk

• Ensure the community operates in compliance with all applicable NY regulations and internal policies.

• Oversee documentation standards, safety practices, staffing coverage, and operational readiness.

• Maintain survey readiness at all times.

Financial & Business Management

• Own expense discipline, labor management, vendor oversight, and budget performance.

• Monitor key business metrics and take action to improve results.

What We’re Looking For

• 5+ years of senior leadership experience in private-pay assisted living, senior living, hospitality-forward healthcare, or a comparable resident/customer service environment.

• Demonstrated success leading teams, driving operational excellence, and partnering with Sales to grow occupancy/revenue.

• Strong hiring, coaching, and performance management skills.

• High EQ + executive presence: calm under pressure, polished with families, and decisive with teams.

• Comfort with budgets, labor management, vendors, and KPI-driven management.

• Pre-opening / stabilization experience is a strong plus.

• Must meet all required qualifications to serve in this leadership capacity within the community’s regulatory framework.

Compensation & Benefits

Compensation: Competitive salary + performance incentives (based on experience)
Benefits include: Medical/dental/vision, PTO, holidays, and growth opportunity

Apply

If you’re excited to lead a premium private-pay community and build something special from the ground up, we’d love to meet you.