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Global Brand Strategy Director

Boston, Massachusetts
Boston Consulting Group
WHAT YOU’LL DO

Brand Architecture and Portfolio Management:

  • Define, manage, and scale the company’s brand architecture strategy and related systems; oversee the company’s portfolio of brands, including brand IP.
  • Oversee the creation and updating of brand entities, including naming and visual identities, ensuring appropriate application of existing systems.

Brand Platform and Positioning:

  • Own the development, management, and maintenance of the company’s brand platform, core identity, tone of voice, and related guidelines.
  • Develop strategic messaging and positioning to aid in creative development and amplification efforts.

Brand Governance and Monitoring:

  • Oversee the governance of brand properties, to ensure consistency and compliance with brand standards.
  • Provide strategic brand counsel to guide decision-making for marketing and communications campaigns and activations, informing project brief development and creative concepting.
  • Ensure consistency of brand voice, tone, and style across all channels and platforms.
  • Monitor and assess brand health, equity, and perception; use market intelligence to inform, adapt, and refine brand strategies.

Research and Insights:

  • Maintain expertise in key audience personas to inform brand strategy and activation efforts.
  • Keep a pulse on key market trends and insights, elevating new opportunities for BCG’s brand differentiation.
  • Lead brand research and weave insights into relevant briefs, to inform marketing and brand strategy.

Team Leadership and Development:

  • Manage direct reports, overseeing their performance, growth, and development.
  • Define team objectives, strategy, and priorities, ensuring effective capacity and resource planning.
  • Develop and refine methodologies for executing brand strategy initiatives, identifying and implementing process improvements.

YOU’RE GOOD AT

The ideal candidate can energize and enable teams to solve complex problems, effectively balancing strategic and execution roles. They encourage curiosity and collaboration with their team, to elevate an insights-led approach for our creative work and drive alignment cross-functionally on strategic brand evolution. They are a skilled communicator, with a proven ability to form sound perspectives, advise stakeholders, and act as thought partner to senior leaders.
YOU BRING (EXPERIENCE & QUALIFICATIONS)

  • Minimum of 12 years of experience in brand strategy, brand management, or related field.
  • Strong leadership skills with experience managing and developing high-performing teams.
  • Experience developing and/or managing brand architecture and naming systems, as well as brand platforms and core identities.
  • Proven expertise in developing compelling messaging and strategic positioning.
  • Experience developing and rolling out cross-organizational strategies for brand implementation, management, and governance.
  • Familiarity with the development and execution of 360 integrated marketing and communications campaigns and activations.
  • Exceptional communication and interpersonal skills, with the ability to engage and influence senior stakeholders.
  • Active collaborator who is able to build mutual trust and respect at all levels of the organization.
  • Strong project management skills with the ability to oversee multiple initiatives simultaneously.

YOU’LL WORK WITH

You will work a range of stakeholders across the firm-team leads within the team Brand & Creative Strategy team, marketing leads across channels, campaigns, practice areas and regions. You will also lead agency relationships to pull in strategic partners who work on creative development alongside BCG teams.

Job Overview